Aitana, 25, a pink-haired woman from Barcelona, receives weekly private messages from celebrities asking her out. But this model is not real.
Aitana, the first model created by artificial intelligence (AI) in Spain, was born in the middle of a difficult period.
Rubén Cruz, her designer and founder of the agency The Clueless, was going through a rough patch because he didn’t have many clients.
“We started analysing how we were working and realised that many projects were being put on hold or cancelled due to problems beyond our control. Often it was the fault of the influencer or model and not due to design issues,” Cruz told Euronews.
So, they decided to create their own influencer to use as a model for the brands that approached them.