AWS is building a $100 million artificial intelligence center to keep up with increasing competition in cloud infrastructure services.
Amazon’s cloud unit, commonly known as AWS, is building a $100 million solution to catch up with Microsoft and Google in the market for generative artificial intelligence.
According to Bloomberg, the upcoming AWS Generative AI Innovation Center will connect Amazon experts in AI and machine learning with clients seeking to build applications based on the latest technologies. In generative AI, algorithms are used to create new content, such as audio, code, images, texts, simulations and videos.
Amazon said that Highspot, Twilio, Ryanair and Lonely Planet will be among the first users of the innovation center. With the new center, the company expects to sell more cloud services amid increasing competition in the cloud infrastructure market.
A recent analysis from Synergy Research Group comparing the biggest cloud services providers shows that enterprise spending on cloud solutions reached $63 billion worldwide in the first quarter of 2023, up 20% from the same quarter last year.