Meta CEO Mark Zuckerberg admitted in leaked audio last month that Threads, a Twitter clone, was failing after it experienced a massive influx of users, upwards of 100 million downloads in five days after lunch but has since hemorrhaged a large percentage of those users.
At Thread’s peak, just days after the July 5 launch, the microblogging app had 50 million daily active users worldwide.
Now the total number of daily active users is less than ten million, according to The Wall Street Journal, citing new data from analytics firm SimilarWeb.