X CEO Linda Yaccarino told CNBC on Thursday that the company’s decision to get rid of its Twitter branding reflects owner Elon Musk’s vision for the app.
“Elon has been talking about X, the everything app, for a very long time,” Yaccarino said in an interview with CNBC’s Sara Eisen. “Even when we announced that I was joining the company, I was joining the company to partner with Elon to transform Twitter into X, the everything app.”
Yaccarino, who started the job in June, said Musk has been working up to this since buying Twitter late last year.
“Think about what’s happened since the acquisition,” she said. “Experiences and evolution into long-form video and articles, subscribe to your favorite creators, who are now earning a real living on the platform. You look at video, and soon you’ll be able to make video chat calls without having to give your phone number to anyone on the platform.”
Yaccarino also highlighted the company’s plans to enable payments between users and friends and creators.