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Lab-grown meat, touted as the “cruelty-free” food of the future by everyone from the World Economic Forum to Hollywood mega-celebs like Leonardo DiCaprio, may have a fatal problem, according to a new Bloomberg story.
The problem is that the materials used to make the product – “immortalized cell lines” – replicate forever, just like cancer. Which means, in effect, that they are cancer. Although these cell lines are widely used in scientific research, they’ve never been used to produce food before.
Industry types are “confident” that eating such products poses no risk – although there isn’t any hard data – but it’s not difficult to see, even if the products are “proven” safe, how people might be put off by the thought they’re eating a glorified tumor.
All the evidence suggests that the most prominent producers of these new products – including the “Big Three” startups, Believer Meat, Eat Just and Upside Foods – are doing their best to avoid confronting the issue in public. But whether they’ll be able to keep do so after this latest blast of high-profile negative publicity, remains to be seen.